Power It Up AR Print Advertisement

Many men and women think that CrossFit is a type of exercise that is too difficult and that makes their bodies look a certain way. I want to be able to show people that CrossFit is one of the best exercises a person could do and explain the many benefits that come with it. In order to explain this, I created an AR print advertising campaign that would serve the purpose of motivating people to try CrossFit.

Using Augmented Reality with this print advertisement creates a different experience for the audience and gives the audience a way to interact with the piece on their own. Using their mobile phone’s camera works in expanding the information in this advertisement, making the experience immersive and educational.