Hola! I’m Majo Aparicio.
About Me
Hi, I’m Majo Aparicio, founder of Majo Aparicio Design, where I specialize in helping fitness providers build strong, high-converting online identities. Originally from Panama City, Panama, I bring over seven years of experience in branding, web design, and graphic design, blending creativity with strategy to create impactful brand experiences.
With a Bachelor of Fine Arts in Graphic Design and a minor in Marketing, as well as a Master of Arts in Digital and Web Design from Lindenwood University, I’ve worked across agency settings, academia, and freelance—honing my skills in branding, web design, UX/UI, print, and production design. Now, I specialize in helping fitness providers and service-based businesses establish a professional and effective online presence through strategic branding and web design solutions.
Design isn’t just my profession. Design is my passion! Whether I’m refining a brand’s visual identity, optimizing a website for conversions, or producing high-quality print materials, I thrive on turning ideas into designs that make an impact.
I also offer design services in Spanish!
My Design Philosophy
I believe that great design is more than just aesthetics—it’s about solving problems, creating connections, and telling a brand’s story in a way that resonates. Every project I take on is a collaboration, where I work closely with my clients to understand their vision and translate it into designs that leave a lasting impression.
What I Love
When I’m not designing, you’ll find me doing CrossFit, playing with my pitbull Nala, traveling with my husband, going out with friends, baking, reading, and listening to true crime podcasts. I believe that balance is key—just like in design, where function and aesthetics must work together, I find joy in both the structure of fitness and the creativity of my hobbies.
Why Work With Me?
Experienced & Versatile
With experience across multiple design disciplines, from branding to web design to advertising, I bring a well-rounded approach to every project. Having worked in advertising agencies as an art director, senior designer, web designer, and graphic designer, I understand how to craft designs that don’t just look great but also serve a strategic purpose.
Strong Educational Foundation
I hold a BFA in Graphic Design and a Master’s in Web Design, which means I have both the creative and technical skills to bring your vision to life. Beyond hands-on experience, I’ve also shared my knowledge as a college professor, helping the next generation of designers master their craft.
Strategic Approach
I’ve worked on projects of all sizes, from branding startups to designing large-scale digital experiences. Whether you need a full website redesign, a compelling ad campaign, or a unique brand identity, I bring a blend of creativity, strategy, and technical expertise to deliver outstanding results.
Reliable & Easy to Work With
I value clear communication, collaborative problem-solving, and meeting deadlines. My approach is always tailored to your needs, ensuring that we create something both beautiful and effective.
Brands I’ve Worked With
Ready to Work Together?
Book a 45-minute strategy call to discuss your goals, refine your vision, and map out the best approach for your website and branding. Let’s create a brand that truly represents you and drives results.