“Strength in Design” Web & Branding Process

We’ll start by understanding your business goals, ideal clients, and what makes your brand unique. This phase ensures your business services’ website and branding are built to attract the right people and position you as a go-to fitness provider. 

What we’ll do:

• Define your business goals and vision – so your website and branding align with your long-term success.

• Analyze the market and competitors – to identify opportunities that set you apart and give you a competitive edge.

• Develop a brand direction – to create a strong, recognizable identity that speaks to your ideal clients.

Your brand should be instantly recognizable and inspire trust. In this phase, we’ll solidify your brand identity and map out a website that’s designed to convert visitors into members and clients.

What we’ll do:

• Create logo concepts and a visual identity – so your brand looks polished and professional.

• Develop a brand style guide – ensuring a consistent look across your website, social media, and marketing materials.

• Plan an intuitive website structure – making it easy for visitors to find what they need and take action.

This is where your brand comes to life online. We’ll create a website that showcases your services, engages visitors, and guides them toward signing up or booking a session.

What we’ll do:

• Design your homepage – to instantly communicate your value and encourage visitors to take action.

• Design interior pages – to highlight your offerings, success stories, and key business information.

• Optimize for user experience – ensuring seamless navigation that makes it easy for potential clients to engage.

With the design finalized, we’ll build a fully functional website that works for your business. From mobile optimization to key integrations, everything will be set up for a smooth launch

What we’ll do:

• Build a mobile-friendly, high-performing site – that looks great and works seamlessly on any device.

• Integrate essential tools – such as payment processing and class scheduling to streamline your operations.

• Set up your Squarespace account and provide training – so you can confidently manage and update your site.

• Provide 30 days of post-launch support – to ensure everything runs smoothly and you have what you need to succeed.