Farmers Of Tomorrow GuerRilla Marketing

Farmers of Tomorrow is an entity that was created by Osborn Barr Paramore in order to provide research on Gen Z consumers for clients. Me and my team were asked to expand Farmer’s of Tomorrow’s branding and marketing strategy in order to reach more of its audience as well as gain more potential research that would benefit the company.

My role in this project was that of an Art Director. I worked on creating a set of four 7’x9’ interactive panels for a Guerrilla Marketing tactic. Furthermore, I created a foldout booklet that would come with these panels in order to show what Farmer’s of Tomorrow is about.