Coefficient CrossFit Website Redesign & Platform Migration
Coefficient CrossFit is a St. Charles–based fitness gym offering coach-led CrossFit classes built around high-intensity, functional training and a strong sense of community. Their focus is on expert coaching, long-term progress, and creating an environment where members of all levels can improve their strength, performance, and overall health.
The Coefficient CrossFit website began on PushPress, where the initial goal was to establish a strong digital presence that reflected the gym’s brand and community. As the business grew, we migrated the site to Webflow to allow for greater design flexibility and a more refined user experience, rebuilding key pages while enhancing layout, typography, and overall usability.
Over time, it became clear that long-term ease of management was a priority for the client. About a year later, we transitioned the site to Squarespace, where I further refined the design and streamlined the content structure. This final iteration provided a balance between visual quality and simplicity, giving the client a platform that is both elevated and easy for their team to maintain.
Check out the LIVE website below!
