Stand Out. Attract. Grow Your Fitness Business.

I help fitness providers stand out, attract and retain clients, and build a scalable online presence with my ‘Strength in Design’ Web and Branding Process.

Transform Your Fitness Business with a Clear Brand & Scalable Online Presence

Discover how I help fitness professionals like you create powerful brands and attract motivated clients with a process that delivers results.

I See You. Here’s Why You’re Here.

You’ve worked hard to build your fitness business, but growth isn’t just about having the right training programs—it’s about visibility, trust, and connection.

  • You need a way to consistently attract and retain clients without relying solely on referrals or social media algorithms.

  • You want to showcase your expertise and build authority in your niche.

  • You’re looking for systems that streamline client bookings, sales, and engagement.

  • You’re ready to scale your business with a strong, professional foundation.

Good news—you don’t have to figure it out alone. Let’s create the strategy and tools to take your business to the next level.

What I Do

Branding & Identity

Branding & Identity

Your brand identity speaks volumes about your business. I work with you to create memorable logos and brand assets that reflect your company's vision and values, and resonate with your audience.

Also available in Spanish

Web Design

Web Design

Your website is often the first impression customers have of your brand. I create responsive, user-friendly websites that engage visitors and convert them into loyal clients.

Also available in Spanish

Branding Strategy

Branding Strategy

Your brand strategy goes beyond just logos. It’s about creating a cohesive, memorable experience. I design visual assets that communicate your brand’s message consistently across all platforms.

Also available in Spanish

How it Works

With my “Strength in Design” Web & Branding Process, I help fitness providers create a strong, professional online presence that attracts, engages, and retains clients. From strategy to launch, every step is designed to position your business for long-term success.

  • We’ll start by understanding your business goals, ideal clients, and what makes your fitness brand unique. This ensures your website and branding are built to attract the right people and convert them into members. You’ll receive a clear brand direction that sets the foundation for a strong online presence.

  • Your brand needs to be recognizable and professional. You’ll receive a logo, colors, and fonts that create a cohesive look across all platforms, helping you stand out and build trust. We’ll also map out your website so it’s easy to navigate and designed to guide visitors toward signing up for your programs or memberships.

  • Next, I’ll create a website that showcases your services and makes it simple for potential clients to take action—whether that’s booking a class, signing up for a membership, or contacting you. The design will highlight what makes your business special and ensure visitors quickly find the information they need.

  • Once the design is finalized, I’ll bring it to life with a high-performing, mobile-friendly website that’s fast, seamless, and optimized for search engines. Essential tools like payment processing and class scheduling will be fully integrated, ensuring your site works effortlessly for your business. After launch, you’ll receive hands-on training and 30 days of support to keep everything running smoothly.

How it Works

With my “Strength in Design” Web & Branding Process, I help fitness providers create a strong, professional online presence that attracts, engages, and retains clients. From strategy to launch, every step is designed to position your business for long-term success.

  • We’ll start by understanding your business goals, ideal clients, and what makes your fitness brand unique. This ensures your website and branding are built to attract the right people and convert them into members. You’ll receive a clear brand direction that sets the foundation for a strong online presence.

  • Your brand needs to be recognizable and professional. You’ll receive a logo, colors, and fonts that create a cohesive look across all platforms, helping you stand out and build trust. We’ll also map out your website so it’s easy to navigate and designed to guide visitors toward signing up for your programs or memberships.

  • Next, I’ll create a website that showcases your services and makes it simple for potential clients to take action—whether that’s booking a class, signing up for a membership, or contacting you. The design will highlight what makes your business special and ensure visitors quickly find the information they need.

  • Once the design is finalized, I’ll bring it to life with a high-performing, mobile-friendly website that’s fast, seamless, and optimized for search engines. Essential tools like payment processing and class scheduling will be fully integrated, ensuring your site works effortlessly for your business. After launch, you’ll receive hands-on training and 30 days of support to keep everything running smoothly.

“Working with Majo on my website was an absolute pleasure! She took my vision and turned it into a beautiful, functional site that truly represents my brand. Her creativity, attention to detail, and technical expertise made the process smooth and stress-free. She was always responsive, professional, and willing to go the extra mile to ensure everything was perfect. I highly recommend Majo to anyone looking for a talented and reliable website designer!”

OWNER, MOTHERHOOD STRONG

Joselyn Miller

I help fitness providers stand out with a clear brand identity, attract and retain motivated clients and members, and set up a scalable online presence that sells with my ‘Strength in Design’ Web and Branding Process.

After gaining invaluable experience working with top design agencies, I chose to pour my passion and expertise into Majo Aparicio Design—my own business dedicated to helping fitness providers and other businesses build a powerful, authentic online presence.

Why Fitness? Fitness has always been a big part of my life. I’m an active CrossFit lover and coach, so I truly understand the impact that a well-designed brand and an effective website can have on fitness providers like you. I’ve seen firsthand how much potential there is in the fitness industry, and I’m passionate about helping fitness providers elevate their business and reach their goals. I believe in making your brand as strong as your commitment to fitness, so your clients feel that same energy and drive when they interact with your brand online.

Together, we'll build a brand that reflects your unique impact and draws in the clients you're meant to serve!

I help fitness providers stand out with a clear brand identity, attract and retain motivated clients and members, and set up a scalable online presence that sells with my ‘Strength in Design’ Web and Branding Process.

After gaining invaluable experience working with top design agencies, I chose to pour my passion and expertise into Majo Aparicio Design—my own business dedicated to helping fitness providers and other businesses build a powerful, authentic online presence.

Why Fitness? Fitness has always been a big part of my life. I’m an active CrossFit enthusiast and coach, so I truly understand the impact that a well-designed brand and an effective website can have on fitness providers like you. I’ve seen firsthand how much potential there is in the fitness industry, and I’m passionate about helping fitness providers elevate their business and reach their goals. I believe in making your brand as strong as your commitment to fitness, so your clients feel that same energy and drive when they interact with your brand online.

Together, we'll build a brand that reflects your unique impact and draws in the clients you're meant to serve.

Ready to Work Together?

Book a 45-minute strategy call to clarify your goals, refine your brand, and map out the best approach to attracting and retaining clients. Let’s build a strong, credible online presence that supports your growth and sets you apart in the fitness industry.